01 Higlobe
Empowering Global Payments: Fri3nds & Higlobe Collaboration
Higlobe, a groundbreaking payment platform established in 2020, faced the critical challenge of effectively communicating its unique value proposition to a global audience. Despite offering a revolutionary solution for international money transfers with zero transaction fees, Higlobe struggled to achieve the visibility and accessibility needed to reach its target market of professionals and small businesses. The lack of a user-friendly, multilingual website, coupled with poor search engine visibility, hindered their ability to attract and engage potential users from different regions.
Additionally, Higlobe’s founders, Teymour Farman-Farmaian and Jeff Bolton, were keen to ensure that their platform resonated with diverse cultural and linguistic audiences while maintaining seamless operation across various regions. They required a comprehensive digital presence that could adapt to the specific needs of users in multiple countries, ensuring a consistent and intuitive user experience. This challenge was further compounded by the need for transparency and clarity in their service offerings to build trust and confidence among their users. To overcome these obstacles and bring their vision to life, Higlobe turned to us at Fri3nds, seeking our expertise in multilingual web development and strategic SEO optimization.
Compelling Event:
The inception of Higlobe was driven by the personal experiences of its founders, Teymour Farman-Farmaian and Jeff Bolton, who faced significant challenges with high transaction fees in international payments. Teymour's tenure at Google and Spotify exposed him to substantial losses due to these fees, while Jeff struggled with the complexities of paying overseas employees and freelancers. These frustrations illuminated a glaring need in the market for a service that could offer cost-free, seamless global money transfers.
Determined to address this issue, the founders embarked on a mission to create Higlobe, encapsulating their commitment to “move the world’s money instantly and at no cost.” This mission reflects their dedication to eliminating the financial burden of transaction fees, ensuring that professionals and small businesses can manage their international payments efficiently and affordably. Seeking a partner to bring their vision to life, they turned to us at Fri3nds to develop a robust, user-friendly platform and enhance their online presence.
The proccess:
To kickstart the project, we held detailed discussions with the Higlobe team to gain a deep understanding of their business goals and specific requirements. This phase was crucial in identifying the target markets and the linguistic needs of each country they operate in. Our goal was to create a multilingual web platform that was not only modern and functional but also culturally sensitive and intuitive for users worldwide.
Following the initial planning, our design team crafted a website blueprint that emphasized ease of navigation and a visually appealing interface. Concurrently, our technical team began developing the website, ensuring it incorporated all necessary functionalities for efficient and secure global money transfers. As development progressed, our SEO specialists implemented advanced strategies to enhance Higlobe’s visibility on search engines. This included comprehensive keyword research, technical site optimization, and a robust link-building strategy. Rigorous testing was conducted to ensure the site met usability and accessibility standards before the official launch. Post-launch, we continued to monitor performance and make adjustments as needed to maintain optimal SEO results.
Services
CREATIVE
Concept, Creative Direction, Art Direction, Design
DEVELOPMENT
Concept, Creative Direction, Art Direction, Design
DEVELOPMENT
ASDAFASFASFAS
Team
WEBFLOW DEVELOPER
Franco Beltramella
partners
